This is something we get so used to seeing that after a while it hardly registers. Sociological Images did a great post with images from Woman Within showing how size 12-14 clothes on size 8-10 models looks … really loose and shapeless. This is why I’m glad to see Lane Bryant using some larger models — a size 16 or 18 is probably going to fit the clothing better than a size 10 or 12. Things like breast darts make a big difference for us busty gals, but not for smaller ones.
The name “Woman Within”, btw, reminded me of Elayne Boosler’s observations on the names of plus-size stores. Men, if they’re fat, go to the men’s “Big and Tall” store. Women? Go to “The Forgotten Woman”. Or “Another Dimension”. Or something else that makes it hard to know that it’s a plus-size store. (I drove past Avenue and Catherine’s for years before I knew they were plus size stores.)
I will say, though, that “Big and Tall” does make it clear what the store sells. I was in New York on business in 96 and urgently needed some t-shirts. (I’d only brought sweaters because it was December, then discovered thermostats set to 85 everywhere.) So I went to Rochester Big & Tall and got some men’s v-necks. It was a heck of a lot easier than trying to find a women’s store that went above size 24 on short notice!